The business strategy of Fapim and of the whole Euroinvest Group made a marked step towards a more direct advertising channel, with the aim of promoting the sales of their accessories by staking on product quality and functionality, rather than on merely attractive features.
SHOW LAB, the idea of which everybody will hear about, is a van having a pleasant look, equipped with a complete exhibition of both Fapim and Domatic products and a true laboratory providing a real evidence of the group advanced technology.
This new tool is expected to offer the operators the opportunity of "touching" the products, assessing their functioning and testing the equipments without moving from their own workplaces.
It is a true showcase able to reach customers' locations for demonstration purposes or in case of "open door" events.
Inside the Show lab, two windows have been equipped with the Galiplus 2 and Galiplus 4 tilt and turn mechanisms, and the FP12, FP13 and FP14 punching machines show the processing of the rod. A third side-hung opening window has been fitted with the accessories of the new Midi range. Onboard the van, many display panels show the door and window hardware of both Fapim and Domatic most important ranges.
Go to ShowLab